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IPO Strategy

Any company can get listed in the stock markets but can the stock grow, grow gradually and maintain growth.  Fluxcell’s plan is to be listed on the OTC stock markets.  This is the Over The Counter Markets.  The OTC Markets is operated by the OTC Markets Group and is based in New York.  The OTC Markets was formally known as the Pink Sheets which you may have heard.  Currently over 10,000 companies are traded on this platform.  The OTC Markets started in 1913 under the name of the National Quotation Bureau.  This makes it older than the Nasdaq (1971) but younger than the NYSE (1792).

The official web site is otcmarkets.com  

The reason why Fluxcell is listing on the OTC as opposed to the Nasdaq or the New York Stock Exchange is primarily related to listing costs, ongoing listing costs and the speed of listing.  When pulling up Nasdaq or NYSE listed stocks one can just as easily pull up OTC listed stocks as well.  There are multimillion dollar companies listed on the OTC.  In general all of the markets are the same, they provide a trading platform for stock buyers and sellers.

There are 5 things that will make a company’s stock price grow.
1.  The right product or technology.
2.  Awareness.
3.  Market size. i.e. revenue potential
4.  Right amount of stock and right price.
5.  Revenues and Profit.

Fluxcell has and can put all of these elements in place.

1. The right product or technology. 
Fluxcell has both day time and night time electric power technology.  The Flux Capacitor Solar Cell and the Electron Capacitor Reactor.  Night time electron storage for homes and buildings is a relatively untapped market because today’s batteries and capacitors just do not have the voltage or the electron capacity.

2.  Awareness.  Although some companies can exist on press releases and free publicity, sometimes it is not enough.  An active campaign involves advertising and marketing.  The Fluxcell is licensed to manufacturers, distributors and retail/marketers and provide a secondary built in advertising base. 

3.  Market size. The global energy market at 12 cents per kilowatt-hour is $19 trillion per year.  Because energy is a commodity, the source of that energy is irrelevant and only the cost is the primary purchase factor.  The electricity powering your computer could have been powered by a nuclear plant or a hamster on a hamster wheel.  But does anyone care. In general No.  All that is cared about is the cost.  That being said the Fluxcell is able to beat any energy source in the area of cost.  We must remember that the sun is free energy and all the Fluxcell is doing is using it to move a larger number of electrons in a smaller package.  Less package material equal less manufacturing costs.  Because Fluxcell licenses its technology to other companies it can potentially get a slice of the whole $19 trillion pie as opposed to trying to keep it all for itself and get a smaller slice and go bankrupt in the process.  

4.  Right amount of stock and right price.  The growth of stock is also determined by how many stocks are floating in the market and the stock’s price.  In general a company will a large number of of stocks (billions) in the market will have a stock price that is more likely to be below $100 a share.  Fluxcell’s goal is to maintain steady stock growth.  This means releasing stocks into the market at a tempered pace.  Because Fluxcell investors are able to get a relatively large quantity of stocks at a low investment level it is expected that most investors will hold a good portion of their stock holdings until a higher price is reached.  Because of this low investment, the rush to dump stocks is eliminated because the losses on future growth will far outweigh a quick profit.

5.  Revenues and Profits. Companies that do not have revenues and companies that do not have profits can still list on the stock market and have a high stock price.  The stock market is about future potential growth.  If a company is poised for high growth then in general it will be reflected in a growing stock price.  Fluxcell operates from a $0 debt position and very low expense position.  Debt and expenses are the main things that can make a company go out of business.  Fluxcell’s business model is to quickly educate people about the costs and short comings of today’s solar energy technology.  This is now setting the stage for greater interest in what the Fluxcell can do.  This strategy alone is half the battle.  The second half is to get current solar and energy companies on board as licensees of this technology.  Once these two things are complete the battle is essentially won which will reflect itself in a growing stock price. 

All of these elements have the potential to strongly translate into a growing stock price.  The goal is to start at a $5 bottom and go from there.

Below are some sample stocks to show a general correlation between the number of shares in the market and the share price.  As you can see there is no direct correlation.  Fluxcell has a maximum limit of 100 million shares that may be initially released on the market during the IPO.  Because Fluxcell operates from a zero debt low expense position it is expected that no more than 25% (25 million) shares will be release.  This number includes investor shares.  As you can see, the solar energy stocks average around 152 million shares outstanding at an average $40 stock price.  These solar companies will have to license this Fluxcell technology in order to remain viable as a company.  Also the Electron Capacitor Reactor will be able to replace solar batteries and even (now being researched) device batteries such as AA, AAA, C batteries, etc. 

All of these factors will easily support Fluxcell’s (conservative) $5 per share IPO target.

company

shares outstanding
July 2015

share price
July 2015

GE

10 billion

$27

Apple

5.7 billion

$125

Exxon Mobile

4.2 billion

$83

Microsoft

8 billion

$44

Facebook

2.8 billion

$86

Tesla Motors

125 million

$269

Twitter

658 million

$36

Google

694 million

$524

Solar Energy Stocks

.

.

First Solar

102 million

$47

SunPower

135 million

$28

Solar City

98 million

$54

Sun Edison

275 million

$30

Fluxcell, Inc. 2014-2017
Coalesce Point-Trust 2007-2017

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